From ketchup to soy sauce
The story begins with a father, a mother and their son who moved from Sorsogon to Metro Manila ...
“Yellow” hits the streets
The first few batches of soy sauce were sold under the brand “Yellow“. The founders did not know much about ...
Modern methods step up production
Fortunately, the son of the founder learned of a new, more modern production method that sped up ...
Piñarap Boy endears himself to Filipinos
The brand image became even more ingrained in Filipinos’ minds and hearts with the airing in the mid 1970’s ...
Piñakamasarap goes back to the market
Despite the challenges, Marca Piña decided to come back to the market. Most companies ...
Piñarap Boy all grown up
Today, with the Piñarap Boy all grown up and heading management, the company has further expanded its portfolio ...
Marca Piña conquers foreign shores
The goodwill and accompanying sales carried the company through to the 1980s, when facilities were further improved and Marca Piña ...conquered foreign shores, with foreign companies coming to the Philippines to order Marca Piña. The beloved soy sauce was sought by the growing communities for Filipinos overseas as well as other Asians who use soy sauce in their cooking. Growth prospects had never been better. Unfortunately, with the 1990s came a host of daunting challenges, including political instability, labor unrest and the deliberating Asian currency crisis that hampered the company’s ability to constantly produce the much-loved Marca Piña soy sauce. The situation became so challenging that for three years, Marca Piña was absent from the market, and rival companies rushed to fill the void. The turbulent decade was also marked by consolidation, in that soy sauce industries that used to be dominated by family-run enterprises were now being operated by large conglomerates.
From ketchup to soy sauce
The story begins with a father, a mother and their son who moved from Sorsogon to Metro Manila ...
Modern methods step up production
Fortunately, the son of the founder learned of a new, more modern production method ...
"Yellow" hits the streets
The first few batches of soy sauce were sold under the brand “Yellow“. ...
Piñarap Boy endears himself to Filipinos
The brand image became even more ingrained in Filipinos’ minds and hearts ...
Marca Piña conquers foreign shores
The goodwill and accompanying sales carried the company through to the 1980s, ...
Piñakamasarap goes back to the market
Despite the challenges, Marca Piña decided to come back to the market ...
Pinarap Boy all grown up
Today, with the Piñarap Boy all grown up and heading management, the company ...